Start your
adventure
in AR.
Strategy, Campaign, Art Direction, AR
Choosing a course to study after year 12 is hard. The last thing students want is a 150 page PDF course guide to flick through. This is exactly what every uni in the country gives them, including Billy Blue… until now.
B&T Awards:
🏆 Best use of AR / VR
AGDA Awards:
🏆 VR & AR Experiences — Distinction
🏆 Design Effectiveness — Pinnacle
🏆 Best in show — Distinction
Effective Mobile Marketing Awards:
🏆 Most effective TikTok campaign
🏆 Most effective AR / VR campaign
🏆 Grand Prix
Research shows that the attention span of a 15–18-year-old is just 8 seconds, so the content put in front of them needs to hit home in an instant.
SHOW ME,
DON’T TELL ME
A visually striking out-of-home campaign teased audiences with an Alice-In-Wonderland-style ‘Scan Me’ message
Watch the full video case study here
Made with love @SomeOne
with Tom Dabner, Rosie Brennan