Launching Australia’s first hypercar.
A story that begins with Jack Brabham. The proud Aussie who built a race car that propelled him to the Formula 1 World Championship — and started the Brabham team that saw racing success until the early 90s.
Today… Brabham is back. With the creation of a new breed of car. A high-performance car manufacturer that builds cars to demand more of the driver: based on the historic racing pedigree and winning mindset of Brabham.
We worked with the team to create the new brand — designed to leverage the heritage and attitude of the brand but for a contemporary supercar market.
Transform Awards
2018 - Best visual identity from Transport and Logistics sector
Like the car, the brand is infused with the winning Brabham DNA
Every element of
the brand is connected
to the Brabham story.
